John Ferguson Suffolk, United Kingdom
I am a professional photographer working in the editorial, NGO's & commercial clients in London and around the world. I started my career working for the national newspapers and supplement magazines producing imagery from natural disasters events such as the Tsunami and Hurricane Katrina to conflicts in the middle east, Afghanistan and the Balkans.
My artistic practice is based on the principal of visual storytelling. I use photography to help clients such as charities, NGO's, social sector services and commercial clients better express their organisations, businesses or clienteles stories. Through engaging, emotive, empathic and through-provoking imagery I enable these companies to communicate their ethos and message, allowing the viewer to develop a better understanding of the service provided. Every charity organisation, whether associated with animal rehabilitation, teenage homelessness, educational or health issues right through to large international NGO's, realise that their organisation or foundation's message will resonate more profoundly with their audiences through the use of enduring and empowering photography. Visual storytelling is one of the most potent ways of getting your organisation's message across. By utilising compelling and dynamic visual storytelling on critical environmental and other social issues, storytelling practices amplify the voices of the under-represented, from every walk of life. We all love stories; stories help us understand each other on a more fundamental level, they bring us closer to people, communities and others, outside of our collective understanding. In most cases, and especially for charities, an image needs a story, and a story needs an image.