The Dark Side – Call for Artists
Deadline: 02/07/2025City: London | Country: United Kingdom | Boomer Gallery
Does a latent shadow reside in the heart of artistic creation and within the souls of the artists themselves?
If any figure could parallel the introspective solitude of a monk, it is the visual artist. Though it may stir debate, let us reflect.
Consider the profound solitude, the palpable stillness of the studio where silent hours merge into days, as the artist labours and broods over their craft, fervently hoping for the world to awaken to the brilliance of their ideas, to feel the pulse of their passion embedded in their work.
In this sacred space, sanity often hangs by a delicate thread. In that dim studio corner, the artist’s once cherished chair becomes a silent sentinel, marking the site of internal battles.
Here, in the quiet chaos reminiscent of Van Gogh’s own torments, the artist faces the relentless inquisition of their worth, questioning their identity with every fleeting moment: Is my art a true reflection of my essence?
The exhibition aims to bridge the gap between the artist’s secluded atelier and the broader world, illuminating the enigmatic beauty that thrives in the shadows.
“Casting light upon our opening event is the globally celebrated art curator and Forbes contributor, Lee Sharrock, who will give a talk on the exhibition theme.”
Lee Sharrock is a London-based writer, curator and publicist with over 20 years’ experience in the art world and creative industries.
She is founder of Culturalee and an Arts Contributor for Forbes, with her writing also featured in Artlyst, Artplugged, FAD Magazine, IRK & Creative Review.
Sharrock began her career at Sotheby’s and later worked at M&C Saatchi, Institute of Contemporary Arts (ICA) & at Saatchi & Saatchi as Head of Global Creative PR. In 2016, she launched Lee Sharrock PR & Curation, offering global arts consultancy.
She has worked with major artists and institutions including Bridget Riley, David Bailey, Maxim, Rob & Nick Carter, Istanbul and Venice Biennales and Yoko Ono and has curated exhibitions and charity auctions at venues including Christie’s.
Her mission is to champion global art and culture through her work across media, curation, and publicity.
Gallery Space
Our gallery is located in one of the most iconic and visited areas in the world- the Tower Bridge district of London.
Situated on Tooley Street, the historic link between London Bridge and Tower Bridge, we are just two minutes from both landmarks, four minutes from The Shard, and six minutes from the Tower of London, home to the Royal Crown Jewels.
With over 5 million people passing through Tooley Street each month, our gallery has become a celebrated destination.
Also- “Our gallery is proud to be one of the 4,000 blue-chip galleries listed on Artsy.”
We have a beautiful space with a prominent entrance, and for a typical five-day exhibition, we welcome well over a thousand visitors.
Our social media and subscribers
We currently have 33,000 followers on Instagram and 22,000 email subscribers, a strong and growing community of art enthusiasts and collectors.
Submission Guidelines
To apply, send us three images of your work (three different pieces), each with its title, size in cm, medium, price, and a short biography of no more than 150 words.
Eligible media include, but are not limited to, paintings, sculptures, photography, installations, prints, textiles, illustrations, digital art, Ai assisted art, poems, etc.
Application is free, but a £189 fee (including VAT) applies for each selected artist. This fee covers an extensive suite of benefits:
• Printed catalogs, posters, and brochures
• Admin support
• Graphic designer services
• Champagne & caviar at the opening event
• Professional photographer to document the event
• Hostess, security, and bartender services at the opening
• Printing and framing for the artists who opt for that (printing and framing is included in the price).
Our exhibition catalogs, both digital and printed, are state-of-the-art. They present the artist's profile in a magazine-like format, making them valuable beyond the exhibition itself.
The catalog will be permanently displayed on our website and continuously circulated by artists, art collectors, and enthusiasts.
We facilitate direct connections between artists and collectors and do not charge a commission. Each sale happens directly between the artist and the customer.
If you would like us to broker the sale, a 20% VAT will be applied on top of your initial price so please take that into consideration when pricing your works.
Printing and Framing Support:
If you're an accepted artist facing difficulties shipping your work to us, you can send us photos of your work. We'll print and frame them for you at no additional cost.
Rest assured, we strive to match the quality of your original artwork as closely as possible.
Frame sizes available:
1. 32 x 32 cm
2. 30 x 40 cm
A frequent question we receive is: how much should I price my prints if I decide to go with that option? We typically price a framed print at £400, but if you have a different price in mind, please let us know.
Remember, printing and framing are included in the participation fee, you don’t have to pay anything extra.
Important dates:
- Application deadline: 2nd July 2025
- Artwork delivery date: 10th July 2025
- Exhibition days: from 11th to the 16th July 2025
- Opening event on 11th July, from 6:00 to 9:00 pm
Event:
This is a physical exhibition taking place in our iconic gallery space in the Tower Bridge district, London.
Beverages at the event:
Champagne, Cocktails, and Caviar.
Other benefits to artists
We are pleased to permanently include you in our Advisory Program.
This program allows us to connect our clients with both emerging and established artists, tailored to their individual preferences, budgets, and styles.
By understanding our clients’ unique needs, we guide them toward artists whose work aligns with their vision.
Since all our exhibitions are thematically curated, and we meticulously catalogue every artist we work with, the process of matching clients with the right artists becomes seamless and efficient.
If you would like to explore our past exhibitions or browse the works of other artists featured in our catalogues, please visit our website and check the advisory section.
Good luck to all entrants!
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