Creative Brief – Submissions for Outdoor Artwork and Urban Interventions in Keighley Town Centre.

Deadline: 01/02/2022  |  Published: 20/01/2022  |  City: Keighley  |  Region: West Yorkshire  |  Country: United Kingdom  |  Keighley Creative

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Keighley Creative and the team behind the successful urban intervention Ramp Revamp, are looking to commission 8 local creatives to produce an artistic response to lived memories or researched stories of past shopping experiences in Keighley.

What is an urban intervention? The term "urban intervention" is used to describe temporary artworks that are created in an urban or town environment, to change the appearance, or use, of a space. They are often used in town planning to improve a run down area, or for fun and thoughtful strategic marketing, artists and activists also use them to raise awareness of important issues for their places and communities. Urban Interventions can include performances, artworks such as paintings or paste-ups, architecture, street furniture, music and much much more that’s specific to the place.

The Project: The Ktown Shopper Arts Trail

In its heyday, Keighley town center was a hive of activity. On any given Saturday you’d find the obligatory group of teenagers queuing to use the Boots photo booth, families browsing the latest releases in Blockbusters on Cavendish Street, little ones pinching penny sweets from woolies and doddering old dears on their way down to Peter Blacks.

Some might say those days are gone. But for one weekend, Keighley Creative will be transporting us back to a time when the High Street was still king in Ktown and proving that there’s still many independent gems waiting to be discovered if you just know where to look. Which is where you come in. We’re looking for 8 creatives to each produce a piece work which evokes the nostalgia of Keighley's shopping heritage. Maybe you’ll be inspired by the Airedale Centre’s mirrored walls and hanging baskets in the 1980s. Or the magnetic pull of Toymaster’s Beanie Baby display in the 90s. Perhaps you’ll go back even further and research stories about local characters who frequented the original Victorian arcade to inform your work. We can’t wait to hear your tales and see what you come up with. 

The 8 selected pieces will form part of the Happy Shopper Arts trail around Keighley town centre on 26th and 27th March 2022 alongside an 'Alternative Department Store' featuring local independent businesses (and a few surprises!) in the old Beales / Sunwin House building on Hanover Street.

Who we’re looking for: 

8 artists working in an eclectic and exciting range of art forms. This includes, but is not limited to, Visual Artists / Musicians and Sound Artists / Photographers / Videographers / Performing Artists / Creatives / Poets / Dreamers / (Trouble) Makers / Community Activists.

Submissions from creatives of all ages, backgrounds and experience levels are encouraged. Applicants who live or work in Keighley will be prioritised. 

We are interested in ideas that:

  • Evoke nostalgic memories or past stories of Keighley’s shopping heritage in fun, playful or thought-provoking ways.

  • Do something different, shake things up and showcase Keighley’s thriving arts scene. 

  • Can turn a relatively small budget into an unashamedly bold or ambitious spectacle. 

  • Designed to attract attention, get tongues wagging and provoke reactions from the public. 

  • Are interactive or incorporate a social aspect such as a place to sit, make, skate, dance or play. 

  • Encourage residents, shoppers and visitors to appreciate and use previously overlooked areas of Keighley (we can help with this).

  • Are uniquely Ktown.

If successful, the creative will:

  • Work alongside an experienced and professional team of producers to realise, create and install their idea. 

  • Liaise with local businesses to ensure their idea is in keeping with the location of the installation / performance. 

  • Have their work on display for the duration of the arts trail weekend (26th and 27th March 2022) or until the 30th September 2022 if the work allows (I.e. it is a physical artwork rather than a performance).

  • Participate in the arts trail launch and celebration weekend (26th and 27th March 2022).

  • Have their work featured on a professionally designed and produced trail map and in the accompanying creative newspaper that will be distributed to businesses and visitors.

(We) The Production team will:

  • Assist with all parts of the production process to turn the creative’s idea into a reality.

  • Create digital mock ups of the creative's ideas where appropriate. 

  • Source all the required materials for the piece. 

  • Professionally design all promo materials and run a fully managed social media campaign.

  • Be responsible for all evaluation and impact reporting. 

Budget:

  • Artist fee - £750 per artist

  • Material, production and installation costs: From £1 to £500 depending on the project!


Deadline:
5pm, 1st February 2022

 

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