«Hall of Fake» is an art interpretation of new media reality trends (fakenews, cancel culture, digital ethics, info bubble syndrome) in a form of an online international artists exposition. The project is aimed to raise digital ethics awareness & fact-checking issue in the society. We are looking for digital art (video or static) representing digital culture to exhibit on screens at the international advertising creative festival Red Apple in Moscow, Russia on 3rd November. The submission deadline is 15th October 2021.

The 31st creative festival Red Apple will take place on 3d of November, 2021 in Moscow. In terms of the festival the anti-fake news working group of The Interactive Advertising Bureau (IAB) Russia will present a unique project of an art&data show «Hall of Fake». 

«Hall of Fake» is an art interpretation of new media reality trends (fakenews, cancel culture, digital ethics, info bubble syndrome) in the form of an online international artists exposition. The project is aimed to raise digital ethics awareness & fact checking in society. 

Digital screen culture has produced the information bubble syndrome, which is dramatically reinforced by social media, when each of us receives content that the AI algorithm has chosen for us.

This issue polarises the society into micro communities and provokes intolerance towards opposite opinions as well as fakenews.

The IAB Russia anti-fake working group has initiated the fakenews awareness research among the professional association members. 

81% IAB Russia respondents consider that we have to increase the media literacy of our society;

71,4% marked the necessity of explanatory clarification document formed by judicial practice in terms of anti fake legislation towards media platforms;

61,9% respondents registered the necessity of industrial media guide formation. 

Moreover, the first results of IAB Russia poll showed the need of fakenews awareness campaign among the general public society as well. 

More than 80% respondents do not apply to an original media source of doubtful information;

63% don't consider an information resource reliable enough if they don't share editorial policy of this source

56% believe that the information in the private social media feed of a journalist differs from the information that this journalist publishes in their corporate media platform. As a result they prefer their private accounts in social network. 

Therefore, art&data show «Hall of Fake» project, presented in terms of the creative Red Apple festival, has some clean-cut social impact purposes:

1.UGC encouragement driven by art and creative approach.

2. The possibility to enrich the IAB Russia poll data research concerning fakenews awareness.

3. Scaling up the project to the international online flash mob or road show in order to popularise the media literacy of the public society in the period of fakenews.

«The art&data show «Hall of Fake» poster idea is based upon a transparent Photoshop background, complemented by “warm attention zones” from eye tracking technology. In terms of this context it refers us to the need to concentrate on digital ethics & fact-checking issues in order to make our information feed safer and more transparent in spite of click bate fake-news distribution in the period of attention economy.

Artists from any country are invited to submit up to 3 digital artworks (video or static) representing digital culture to exhibit on screens during the festival.

expo Instagram  https://instagram.com/hallofffake

expo link https://taplink.cc/valia_paella/p/6e06cc/